Ask Bracher (Questions & 
                          Responses)
                        
                        
                       
                      What if they find you out?
                        published in Jim Bracher's Integrity  Matters newspaper column on September 10, 2008
                      Question: (E-361) 
                      One of my mentors, Dr. Stanley R. Sherman, a  psychologist, told me that in his consulting with leaders, in many professions,  one of the big fears was being “found out” – being exposed as having  “ship-sinking” flaws.  He went on to  explain that talented and hard-working people were often anxious that one or  more of their traits, performance mistakes or general weaknesses might be fatal  for their continued success.  The  recurring question that hounded these people was simply:  if they knew such and such about me, would  that cause them to lose confidence in me?   Short-hand:  will my imperfections  derail me?
                      Even in an ever-increasingly casual world,  standards matter.  Excellence and  morality count and 
                        Integrity is still the keystone of leadership. 
                      Unconditional love is often discussed by  theologians and marriage counselors. Regardless of who you were what you might  have said or done, these practitioners offer the promise of clean slates and  total acceptance.  They encourage penance  and other forms of healing actions – on the assumption that human fabric can be  mended.  
                      In contrast, Harold Geneen, a powerful and  successful business leader, formerly CEO of ITT  Corporation said:  “If you run out of the  money, they will throw you out of the game.”   Translation, there are certain actions, when taken, can seemingly spell  the end of the line. While some charismatic people defy the odds, overcoming  their lying, cheating and stealing, most of us mere mortals need to know the  ground rules and abide by them or be sidelined, even destroyed.
                      In business circles, the vetting process is  described as due diligence, including the careful checking of personal and  professional references while systematically and painstakingly assessing the  accuracy of submitted work histories. In politics at all levels, and most  especially at the higher levels, the process appears almost medieval.  Statements that individuals might have made  or words credited to them are taken too often at face value, and then utilized  for the game of “gotcha” - with the object of doing harm, at the expense of  seeking the truth. Common mistakes – taken out of context – are spun  maliciously, creating the nectar that rewards the skullduggery of “stinging  partisan bees.” 
                      Maybe transparency is the result of what in the  1960’s was described as simply “letting it all hang out” and “letting the chips  fall where they will.”  After all, the  theologians said it first:  “God knows  everything, anyway, so why try to hide anything?”  With the pervasiveness of the internet, phone  records and video-equipment – our sophisticated world seems to have  re-discovered what many who grew up in small-towns and local neighborhoods  already understand: just about everything said and done is widely known.  Then and now, integrity matters.  And, even without unconditional love, folks  have to accept others pretty much as they are, because that is reality. And we  should all be thankful that our global village still needs imperfect human  beings to carry on the work that propels society – in public service and the  private sector.
                       
                        
                        There's a new world order
                       published in Jim Bracher's Integrity  Matters newspaper column on October 15, 2008.
                        Question: (E-362) 
                        America is in  serious trouble. Brazil, China and India  – along with other nations - are poised to assume significant leadership  positions that have been provided by the United States. Several emerging  populations are well educated and appear willing to work and work very  hard.  While the United States has evolved, for the  better, in terms of creating and supporting opportunities for its underclass,  one cannot be confident that other global powerhouses will operate in the same  way.  How will these newer economic  giants respond to the laments of those left behind when there is a plea for  equal rights for the new minorities, some of whom will be citizens of the U.S.?  Free markets, once again, will measure  organizations and individuals on the same three tested and proven criteria:  productivity emerging from innovation, quality and price.  Those unable to compete will suffer.
                        If you  haven't had time to pray lately, consider offering up concerns for the plight  of those who will need to upgrade their minds and skills, including language  and cultural proficiencies, or run the real risk of being marginalized.  Serious and practical education needs to take  center stage throughout our society; from pre-schools to graduate studies, or  jeopardize America’s  promise. 
                        Unfortunately,  insecure minds seek out and too often cling to conversations with those whose  positions already appeal to them. Education as usual will not be adequate. In  addition to not wanting to face these serious challenges, some would prefer to  maintain walls, rigidity, self-righteousness and close-mindedness discouraging  mature discussion. But, that will not work in a global competition, in which  the playing field is becoming more and more level.  Tom Friedman’s latest writings talk about how America  can regain its international stature by taking the lead in alternative energy and  environmentalism.  His insights assume an  educated population with inspired leadership in both the private and public  sectors.
                        While other parts of the world will grow using more traditional  energy sources such as coal and oil (with larger carbon footprints); the United States  has an opportunity to become the undisputed leader developing innovative  energy-efficient approaches.  To the  surprise of no one, this requires serious education, research, discipline,  sacrifice and relentless follow-through.   Immediately and regardless of where one stands on global warming,  renewable energy or political leadership, Americans will need to assess  carefully what it means to change the way the world needs to build an effective  economic engine in the 21st Century. 
                        Demonizing  those with whom we disagree spells disaster.   Unless change occurs soon, my expectation is that newly emerging global  powerhouses will prevail.  The 2008 U.S.  Presidential election is not singularly about winning the White House for  either Democrats or Republicans; so much as it is about resurrecting and  invigorating American society’s integrity, innovation and productivity.
                         
                        
                        
                        We'll end up paying greed's price
                            Jim Bracher's Integrity Matters newspaper column on  September 24, 2008.
                        Question: (E-363) 
                        The New York Times provides this headline on September 19, 2008:  “Vast  bailout plan is proposed in bid to stem economic crisis.”  So, you ask, how does that relate to  integrity?
                        And, how did this happen?
                        Each year, major financial institutions – including  investment banking enterprises, global consulting practices and powerful law  firms repeat their annual drill.  They  camp out on prestigious educational campuses, recruiting the “best, the  brightest and those with the finest of connections” to work for them.  With credentials in hand, these “newbies” are  provided generous starting salaries with the promise of incredible  bonuses.   Blue-chip organizations,  including political parties and agenda-driven think tanks, attract, groom and  reward their protégés; whom they will mold, unfortunately, in their own self-serving  image.
                        Many members of the power elite start with  substantial intellectual talent that is refined by gifted professors who help  to sophisticate their financial and political language; facilitating their  questionable practices.  America’s  “elite” are then positioned to leverage their knowledge to influence markets  and create unprecedented financial rewards – most recently for themselves and  their cronies.  With the willing  participation of co-opted political operatives, including greed-driven lobbyists,  pathways to even greater influence propel the system to the brink of chaos;  which is where we are, now.  
                        The “best and the brightest” in business, education  and politics have knowingly taken advantage of the masses, including the  poorest and most vulnerable. These wizards of Wall Street and Washington (add  state capitols to highlight the pervasive cancer upon our land) are being  reprimanded for providing inappropriate and unrealistic loans.  A few years ago they routinely charged  incredible interest rates on unpaid credit card debt, having targeted those  least able to pay.  Where were the  lessons about real integrity in the classrooms of the business schools?  What oversight was being provided by  regulators at the local, state or national level?  Why weren’t business leaders looking out for their  stockholders, customers, suppliers or the communities in which they  operated?  One answer:  unconscionable greed! 
                        When institutions fail in their values, they decay  from the inside. Once again, the excesses of the self-serving elite have  punished the whole of society, especially the economy. Unfortunately, the  prevailing structures promote the politics and the economics of convenience  over the commitment of leadership. Overpaid “big-wigs” basked in the excesses  of destructive compensation, all the while drifting from quick deals to  devastating dishonesty. 
                        It should be common knowledge that free markets  must operate with integrity, a culture of compliance, or face increasing  government oversight.  This  current debacle is likely to cost each taxpayer at least $8000; with the  financial fallout threatening to go even higher as more shoes fall.  If you have had enough of this greed-driven  fleecing, then respond with your vote, buying habits, investment strategy and  charitable giving.  I am nervous, angry  and ready for better leadership, across the board.  How about you?
                         
                        
                         
                        When  elephants rumble, the grass - us - suffers   
                          published in Jim Bracher's Integrity  Matters newspaper column on October 1, 2008.
                        Question: (E-364) 
                        2008 “elephants” are the power-brokers in Washington and the  masses of citizens are the grass being positioned to bail out Wall Street.  Well-paid partisans do battle, wasting even  more resources in what sometimes appears to be a blind rage of party-driven  righteousness to facilitate the assignment of blame. And who suffers when these  “elephants” fight? It is the everyday folks – “the grass” - who will again be  stuck with the bill.  And this time the  financial damages are not in the millions or billions, but in the trillions.
                        Our nation has devolved into a dysfunctional  family. The primary players are parents; not mom and dad, per se, but rather,  Democrats and Republicans. They set the tone for the entire family.  Their bickering, back-biting and outright  mean spiritedness etches ugliness on the very soul of society’s family.  Honest grievances are trivialized, while  dialogue becomes diatribe.  
                        Members of the “family” – the citizens –look to  their “parents” for guidance, reassurance and leadership.  Instead - the elected leaders - both  Democrats and Republicans –bombard each other and society with their  self-serving attacks on one another.  The  tensions they create are confusing.  If  they treat each other so harshly, just how will they treat us if we challenge  them?  Even though they justify their  vicious actions as having been motivated in the name of “doing what is best for  the family” – the climate is confusing.   After a while, the family members themselves begin to behave as members  of an alcoholic or co-dependent family.   The “youngsters” – the citizens - wanting to please either or both of  their intense and indulgent parents, are often confused on just how to gain  approval and reduce their own anxiety.  
                        When there are seemingly no lows to which the  fierce partisans will not stoop to maintain power, then there will be very few,  if any, rules to guide integrity-centered social interactions.  Violence is lamented, but is clearly  sanctioned by the irresponsible “parents” who, instead of resolving differences  in respectful discussion, relentlessly sabotage one another; infrequently apologizing.  
                        These “parental” turf-battles may not create gangs  and endorse class warfare; however, they do little to discourage  counter-productive or anti-social behavior.   Self-interest replaces social commitment.  Selfishness, in the name of leveraging a  majority power position, fuels opportunistic decision-making with unintended,  even destructive, consequences.  
                        Perhaps Senators McCain and Obama, with a combined 96%  buy-in from the American voters, will choose to release their Vice-Presidential  nominees, deciding to lead our nation together.   The winner becomes President and the loser, Vice-President, just as  presidential elections were conducted in the early days of the republic.  During their partnership, they agree to be  forthright and forceful, yet gracious – remaining singularly-focused on the  well-being and security of the United    States of America. 
                         
                        
                         
                        Bailout worries Main    Street
                          Jim Bracher's Integrity  Matters newspaper column on October 8, 2008.
                        Question: (E-365) 
                        Our elected officials are being paid, and expected, to carefully consider  the issues before them, and take constructive actions to address them.  When they fail to do so they are not doing  their job. 
                        A special friend, a retired judge, is clear about the responsibilities of  his profession.  “A judge is expected to  render the right decision and at the same time be perceived as having made the  right decision.”  As the person rendering  just decisions, the judge needs to know the law and be effective in  communicating the rationale for the sentences handed out.  Such clarity is required in our current  political-economic crisis. 
                        Millions of “Main Street”  Americans are still uncomfortable with the BAILOUT package – at least,  what it smells like to them!  And why  wouldn’t they?  The study of general  semantics acknowledges that words have an impact on our psyche, our attitudes,  even our nervous system.  So, why would  really skillful “spin-doctors” in Washington  choose to call this a give-away (a.k.a. $700 billion BAILOUT)  program?  And why would they not explain,  in clearer language, that it is not just for the financial wizards club, whose  members have created the current mess by having operated in careless and  sloppy, maybe even preferential and irresponsible ways? Further, this gigantic  financial action should not be called a RESCUE.  
                        Words matter. 
                        Our leaders need to employ the right words and acknowledge that Main Street folks  deserve respect.  What if this were  called an INVESTMENT?  Business  ventures ask for capital infusions, often more than once, and they are not  called BAILOUTS. Such financial infusions are called INVESTMENTS at the formation, mezzanine and advanced levels of enterprises – each with the  expectation that performance will justify the financial support.  Lots more people will be willing to get on  board with that which they understand.   Our leaders need to act as prudent managers, now, and communicate that  our nation’s economic engine needs an INVESTMENT.  
                        Just how far off course our system has gone is revealed in the term used  by Social Security to describe the monthly payment returned to tax payers: AN  AWARD.  Our tens and hundreds of  thousands of dollars set aside, by law, into our retirement accounts, to be  retrieved at the time we turn 62 or older, are titled:  AWARDED BENEFITS.  The implication is that our government –  although simply returning to us what is rightfully ours – is at the same time telling us that this money is now “owned” by the  bureaucracy, and has been miraculously transformed into Social Security’s gift  to us:  an AWARD.  No, bureaucracy, it ours to claim, not theirs  to award!
                        Please do not harangue the employees of the Social  Security Administration.  Find out who  invented that wretched phrasing and get it changed.  Congressional representatives probably do not  know of this AWARD distortion,  because most of them have a preferential program that is much better.  Even so, the word AWARD really irritates me, how about you?  Words matter! 
                         
                        
                        Wake up to fraud, America!   
                            published in Jim Bracher's Integrity  Matters newspaper column on October 29, 2008.
  
Question: (E-366)  
                        The Bad News is - by way of reminder – that the $700  Billion investment by American taxpayers - is not the solution, but the  beginning of “paying the piper” for our self-indulgences. Unfortunately, a  society that sanctions a “greed-driven” value-system – as portrayed in the  Michael Douglas film:  “Wall Street” – is likely to precipitate a crisis,  like our current one. 
    
                          The Good News – which is not all that reassuring – is that  we are not the first culture to experience the chicanery of those in power  along side those who want something for nothing.  Seems the Ancient  Romans, at least from the observations of Cicero  , watched their citizens, from top to bottom, behave similarly.  
    
  "The budget should be balanced, the Treasury should be  refilled, public debt should be reduced, the arrogance of officialdom should be  tempered and controlled, and the assistance to foreign lands should be  curtailed lest Rome become  bankrupt.   People must again learn to work, instead of living on  public assistance."  Cicero  , 55 BC 
     
                          The Bad News continues to be  that Americans, in alarmingly larger numbers, believe that if they want it, and  if those in authority tell them they are entitled to it, then miraculously,  like manna from heaven, whatever they desire will be “provided” to them –  little or no effort required.  And, this garbage is being sold (and  enthusiastically bought) seemingly across the board. If ever there were  miracles being promoted, never more obvious than among the “guarantees” of our  politicians, where one is promised something for nothing. 
    
  Wanting to represent my nation in the Olympic high  jump, because my society tells me all folks are created equal, does not mean  that I do not have to fulfill the requirement to ready myself and qualify – in  order to be chosen to compete.  Even then my success is not  guaranteed.  
    
  Hoping to live the American dream, being in  position to “enjoy” the same social, economic and cultural rewards of those who  already “have” what I “want” - does not mean that I am not required to earn it.  Whispering “sweet nothings” in the ears of voters, pandering to their  self-centeredness and short-sightedness, does not mean that they are suddenly  qualified to receive a highly-leveraged loan for home ownership. Wealth, fame  and power – at least for most people – mere Middle Class mortals – comes before  work only in the dictionary.  
    
  The time is now to pay attention to what is happening and  make sure – each person through his or her actions – to blow the whistle when  fraudulent behaviors threaten to undo what has been, and could be again, an  effective and powerful economic and political system.  If a deal sounds  too good to be true; then very likely, it is!  
                        Lesson:  just say NO to false  prophets selling “house-of-cards” loans and sophisticated “hustlers” with  articulate and flawed schemes to steal money. 
                        Next week, more Good News – all confirming that Integrity Matters!
                         
                        
                        Use discipline in spending 
                            Jim   Bracher's Integrity  Matters newspaper column on October 22, 2008.
                          
                          Question: (E-367) 
                        Recently, two Monterey Peninsula  residents, Linda and Mike Dorn, went on a buying spree on behalf of eight Pay It Forward scholarship  recipients.  They purchased “typical”  items that are popular for college-age impulse shoppers.  They compared prices in order to provide  financial counsel to these college students through my current Executives-in-Residence project at California State University,  Monterey Bay (CSUMB).  The objective of their spending excursion was  to educate young people on ways to leverage dollars, getting the most from  their available financial resources.
                        The  Dorn’s, benefactors and mentors in and through CSUMB’s Executives-in-Residence Pay It Forward program, priced and  purchased items from convenience stores and “big box” retailers – underscoring  the premium often paid by impulse shoppers. They focused on typical items  students might buy:  candy bars, snack  crackers, cookies, batteries, chap-stick, aspirin tablets, gasoline, bottled  water and canned soft-drinks.  
                        Students  got the picture quickly.  A 48-pack of  candy bars, purchased in bulk, reduced the per-bar price by more than 50%.  Soft-drinks from vending machines can  sometimes cost as much as 400% more than when purchased in bulk.  Bottled water is another cost-saving  opportunity, as much as 700%.  
                      The  purpose of the activity was not to become advocates for “big box” stores.  However, those who leverage their dollars  effectively, frequently and consistently practice prudent planning,  self-discipline; including avoiding grocery shopping when hungry and not using  a list.    
                        To  further emphasize the importance of working within a budget, these first eight Pay It Forward recipients kept a record  of all their purchases for two weeks.   They were then asked which items they “needed” versus which items they  “wanted.” The results were eye-opening. For young university students as well  as more experienced folks who might have developed less disciplined purchasing  habits, it is wise to develop dollar-conserving practices to more efficiently  stretch financial resources - especially when the economic health of the nation  is still a little “wobbly.” 
                        Waste  not, want not!  Perhaps the recent Wall  Street calamity, creating a $700 billion “bailout” or “investment” depending  upon your perspective, is a wake-up call to practice smart shopping.
                        Pay It Forward is an ON-RAMP  FOR FIRST GENERERATION COLLEGE STUDENTS FROM MONTEREY COUNTY at CSUMB and  goes beyond the traditional arms-length transaction of providing deserving  students with financial assistance for higher education by fostering an  ongoing, mutually accountable relationship between recipients and leader-mentors.  Scholarship recipients are required to "pay it forward" by providing  their own service to youngsters through a partnership with the Boys and Girls Clubs of  Monterey County. The goal is to develop confident and  enthusiastic young people who gain both the means to complete their education  and the tools to make their own contribution to others.  Certainly, sound personal financial  discipline reflects integrity and leads to success.  Pay It  Forward provides access – the ON RAMP  - to opportunity.
                        
                        
                        President must adopt code of ethics 
                          published in Jim Bracher's Integrity  Matters newspaper column on November 5, 2008.
                        Question: (E-368)
                        A new  President of the United    States of America will likely have been  chosen by the time this Integrity Matters column appears on  Wednesday, November   5, 2008.  Our nation’s new  President needs everyone’s support and prayers and he must communicate his  personal and professional code of ethics by living it, every day.  Perhaps the new President would be wise to  incorporate the Law Enforcement Code of Ethics as presented by the International Association of Chiefs of Police.  Each Police Academy  graduate is required to read, understand and endorse this code.  Should we expect less from any public official,  especially our nation’s President? Of course not! 
                        As a  law enforcement officer, my fundamental duty is to serve the community; to  safeguard lives and property; to protect the innocent against deception, the  weak against oppression or intimidation and the peaceful against violence or  disorder; and to respect the constitutional rights of all to liberty, equality  and justice. 
                        I will keep my private life  unsullied as an example to all and will behave in a manner that does not bring  discredit to me or to my agency. I will maintain courageous calm in the face of  danger, scorn or ridicule; develop self-restraint; and be constantly mindful of  the welfare of others. Honest in thought and deed both in my personal and  official life, I will be exemplary in obeying the law and the regulations of my  department. Whatever I see or hear of a confidential nature or that is confided  to me in my official capacity will be kept ever secret unless revelation is  necessary in the performance of my duty. 
                        I will never act officiously or  permit personal feelings, prejudices, political beliefs, aspirations,  animosities or friendships to influence my decisions. With no compromise for  crime and with relentless prosecution of criminals, I will enforce the law  courteously and appropriately without fear or favor, malice or ill will, never  employing unnecessary force or violence and never accepting gratuities. 
                        I recognize the badge of my  office as a symbol of public faith, and I accept it as a public trust to be  held so long as I am true to the ethics of police service. I will never engage  in acts of corruption or bribery, nor will I condone such acts by other police  officers. I will cooperate with all legally authorized agencies and their  representatives in the pursuit of justice. 
                        I know that I alone am  responsible for my own standard of professional performance and will take every  reasonable opportunity to enhance and improve my level of knowledge and  competence. 
                        I will constantly strive  to achieve these objectives and ideals, dedicating myself before God to my  chosen profession . . . law enforcement. 
                        
                        
                          Sabbatical – a time to reflect 
published in Jim Bracher's Integrity  Matters newspaper column on November 12, 2008.
                        Local columnist says his goodbyes
                        Question: (E-369)
                          Nearly seven years ago, on December 4, 2002, Integrity  Matters, my weekly column, was launched here at The Salinas Californian. After 309  published responses to reader’s questions, along with some editorial positions  of my own, it is time to say “thank you” for the opportunity.  The Californian’s decision to provide this space for me has been and will remain a truly  significant and life-changing opportunity.  Support, critique and suggestions from  readers have been appreciated and valuable.   However, it is now time for me to go on an “Integrity Matters” writing sabbatical.  A sabbatical is a  “leave” from daily obligations, originating in Biblical times: a year observed  every seventh year under Mosaic Law as a “Sabbath” during which the land [read  Jim Bracher] was allowed to rest.
                        It is valuable to differentiate between “doodle-ing” and “noodle-ing.” Doodle-ing is when we write without thinking.  Noodle-ing is when we think without  writing.  Now is the time for me to noodle – for a while.  
                        My intention was to raise awareness on a tough and  demanding subject, integrity. As we  know, it is easier to “go along to get along” and excuse irresponsible  behaviors – in both word and deed – than to hold up the integrity-mirror to  ourselves and those with whom we associate. Truly critical commentary too often  gets lost in “everyday conversations.”   When concerns are raised, integrity-challenges can come across as little  more than superficial punch-lines connected with a knowing “wink” - looking the  other way instead of forthrightly addressing cruelty, dishonesty and hypocrisy.  Hopefully, our Integrity Matters columns have offered constructive approaches  with practical tools; improving our world, one person at a time.
                        Our book, Integrity  Matters, published in 2004, was an outgrowth of management consulting  conversations with our clients from across the United States and around the world.  But, in reality, Integrity Matters,  which showcased my weekly columns from The Californian, was most clearly  shaped by hours and hours of discussions with agribusiness and community  leaders from the Salinas   Valley. So, thank you for  the opportunity to talk with you via this Integrity Matters column that  enabled me to listen to you and learn about your priorities. 
                      By way of reminder, here again are the Eight Attributes of an Integrity Centered  Organization (or individual):
                        1. CHARACTER: consistency between word and deed.
                            
                          Do the leaders of your organization exhibit congruence  between what they say and what they do, as well as what they say about what  they did? Do leaders exhibit the right behavior?
                          
                          2. HONESTY: truthful communication.
                          
                          Do you have confidence that your leaders would never  engage in or sanction misrepresentation?
                          
                          3. OPENNESS: operational transparency.
                          
                          Is appropriate information about your organization readily  available?
                          
                          4. AUTHORITY: employee encouragement.
                          
                          Are you able to correct a customer problem? Do you have  confidence that your actions will be supported?
                          
                          5. PARTNERSHIP: honor obligations.
                          
                          Does your company pride itself on timely fulfillment of  all commitments?
                          
                          6. PERFORMANCE: accountability throughout the organization.
                          
                          When individuals, including senior executives,  under-perform repeatedly, are they given due process and then, if necessary,  replaced?
                          
                          7. CHARITY: generous community stewardship.
                          
                          Does your organization reach out to those in need?
                          
                          8. GRACIOUSNESS: respect and discipline.
                          
                          Does your organization demonstrate care and concern for  all stakeholders? 
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