Ask Bracher (Questions & Responses)
                      
                      
                      Question: (E-001)
                                              As a manager, how can I resolve the apparent differences
                          between the ethics and values I choose to hold in
                          my personal life and those that seem to be imposed
                          on me by the business community? The competitiveness
                          of the business environment and the expectations
                          of Wall Street and stockholders create conflict between
                          what I feel I need to do to meet their demands versus
                          my personal value system.
                      Response:
                        Perhaps you are seeing a conflict that is of your own 
                        making. The real question is, "within your value 
                        system, how can you make a positive contribution to your 
                        various stakeholders?"
                      After answering the hard question regarding your ability 
                        to contribute where you are, you will know how best to 
                        proceed. Act in accordance with your values.
                      
                        
                      Question: (E-002)
                        published in Jim Bracher's Integrity 
                      Matters newspaper column on December 4, 2002
                                              "Firms
                          must tell the truth" 
                        
                        What obligation for truthfulness does management have 
                        with employees? Obviously, Enron stepped over the line 
                        by outright lying to employees. But how much truth is 
                        enough? When business prospects are down, when consolidations 
                        or reorganizations are being considered, when units are 
                        being sold or spun off, when business strategies change 
                        -- all with potentially adverse impact on employees' continued 
                        employment -- how much information should be shared with 
                        those being impacted?
                      Response:
                        Management has 100% responsibility to deal with all of 
                        its stakeholders truthfully. Leaders provide appropriate 
                        information...as they see it. Sometimes optimism may seem 
                        naïve in hard times. When circumstances fail to improve 
                        then these same leaders can be accused of ignorance or 
                        malfeasance. They make mistakes.
                      However, leadership can never skirt the truth. Timing 
                        of the telling of the truth requires judgment, which can 
                        be imperfect.
                      Great leaders err on the side of disclosure. Look for 
                        patterns and act accordingly. If someone lies one time, 
                        that is an event, or, perhaps, even a misunderstanding. 
                        If they lie twice, there is a pattern. If they lie a third 
                        time, it has become a habit. Habits are hard to change.
                      
                        
                      Question: (E-003)
                                              I am frightened. Recently my husband returned from
                          one of several long business trips. He has never
                          been under such pressure to sell products, raise
                          capital and keep his board happy. We talk, as we
                          have for the twenty-nine years we have been married.
                          He considers me his best friend and sounding board.
                          So, this is what scares me.
                      We were talking about his job, where he is the president, 
                        and he said that things were rough, so rough that he hopes 
                        he is dead before they ever get this rough again. What 
                        can I say or do to help him?
                      Response:
                        Now, more than ever, we need our friends and loved ones. 
                        It is their understanding and support that will sustain 
                        us. Your husband sounds overwhelmed and why not? These 
                        are rough times. Keep the doors of communication open. 
                        Continue to listen. If this is a one-time conversation, 
                        the listening may be all that is needed. If the conversations 
                        continue over an extended time so that it is clear the 
                        conditions are not temporary, then help him plan an exit 
                        to a healthier situation. Life is short! Handle with care.
                      
                        
                      Question: (E-004)
                        Published in Jim Bracher's 
                        Integrity Matters newspaper column on December 31,
                         2003.
                      "Look for integrity in a leader's eyes"
                      I'm in the Human Resources Department for a high tech 
                        company. Our business is way down, like most companies 
                        in our industry. Having lost 40% of our employees over 
                        the last two years has created a lot of wear and tear 
                        on me because I'm involved in outplacement. I really don't 
                        have any good news for the laid off staff. There are no 
                        new jobs to be had in our area for most skills and it 
                        doesn't look like we'll be rehiring anytime soon. 
                      But what's really bothering me is our senior management. 
                        They seem to be in denial. There's so much money being 
                        wasted. We still have our corporate jets, fancy perks 
                        and big expense accounts. There's also a rumor that the 
                        CEO and COO paid themselves substantial bonuses last year. 
                        I read about WorldCom and Enron and start to get really 
                        cynical. Are all companies run by greedy me-first people? 
                        I don't know if I can look one more co worker (about to 
                        be ex co-worker) in the eye as I hand them their severance 
                        check and try to explain why they are being laid off. 
                        On the other hand I find it tough to stand on the moral 
                        high ground when I feel so desperate to keep my own job 
                        so that I can take care of my family.
                      Response:
                        You are not alone. You are not in control of the behaviors 
                        of others. Your integrity stands on its own. From the 
                        time history was recorded, bad things happened to good 
                        people. Given your responsibilities to yourself, your 
                        family and your colleagues, pause and put together your 
                        own plan. If you cannot see integrity flickering in leaders' 
                        eyes, engineer a plan for your own exit. You cannot represent 
                        integrity in an organization that has none. Balance your 
                        own desire to sustain your personal and organizational 
                        values while simultaneously remaining responsible for 
                        the health and welfare of those you love best.
                      Now, for the future. If nothing substantive changes where 
                        you are, you will probably move on. Establish the right 
                        criteria for responsible leadership. You can develop the 
                        list from what you see done poorly where you are and from 
                        what might also be done well. Build this list into a performance 
                        scorecard. Utilize the information in future interviews. 
                        Even painful learning is learning.
                      In summary:
                      
                        - Assess your own needs and those for whom you are responsible.
 
                        - Determine what the right (sensible and prudent) time 
                          is to move on, only after thoroughly addressing financial 
                          needs and future opportunities.
 
                        - Seek leadership next time that more clearly fits with 
                          your definition of integrity in leadership.
 
                        - Move on when you find the right situation.
 
                      
                      
                        
                      Question: (E-005)
                                              Do we terminate an employee who we know committed sexual
                          harassment? Do we fire the individual now or when
                          the boss returns?
                      Response:
                        Assuming due process, you need to do what is right...immediately. 
                        Forget convenience and honor integrity. Suspend or release 
                        is your call.
                      
                        
                      Question: (E-006)
                                              Three months ago my wife came home from a "Business 
                        Opportunity Meeting" she was invited to by someone 
                        at our church and she was very excited. She said that 
                        a couple of people who spoke at the meeting were showing 
                        off checks for over $25,000 that they had received in 
                        monthly bonuses for putting together sales organizations 
                        selling vitamins and herbs. No matter how much I told 
                        my wife that this sounded like some kind of shady pyramid 
                        scheme she said we could use the extra money and she was, 
                      "going for it". 
                      So far, after spending $700 on product and training materials, 
                        she has made a grand total of $140 in commissions. More 
                        troubling is that my wife has gotten many of our friends 
                        and relatives into her little enterprise. I think she 
                        has too much pride to admit she's been had by visions 
                        of "striking it rich". She still insists that 
                        with more time and by recruiting even more friends and 
                        relatives that she will start making big money. I'm worried 
                        that the only thing we're going to end up with is a bunch 
                        of damaged relationships from the people my wife has encouraged 
                        to join her business crusade. 
                      Is there any chance that my wife's business can pan out? 
                        Should I force her to give this up before any more money 
                        and time are thrown away?
                      Response:
                        Obviously, you love your wife, care about your friends 
                        and are concerned that your wife's business skills may 
                        not match the needs of the enterprise. Losing any of the 
                        above can be costly 
 therefore: Ask your wife if 
                        she is motivated by the mission of her new enterprise 
                        or by its promise of dollars. In all likelihood, your 
                        wife needs to make her own decisions, so you help best 
                        by asking her the right focus questions.
                      Generally, among the successful people I know, all know 
                        profits are the by-product not the goal. If the product 
                        is good, it will sell assuming it is properly capitalized, 
                        marketed and supported. Most business owners, such as 
                        your wife, develop budgets for enterprises and once the 
                        investment capital is exhausted, they decide to dig deeper 
                        or say "enough" and close the doors. Check the 
                        company. Check your wife's plan. Be open about the budget. 
                        Make the decision. Move on. Integrity is to be maintained, 
                        personally and professionally.
                      
                        
                      Question: (E-007)
                                              How can credit card institutions live with 22%-25%
                          interest rates on unpaid balances? 
                      I resigned from my job when it became apparent that our 
                        institution was preying on the poor.
                      Response:
                        Because they can. Their lobbying pressure is powerful 
                        in Washington, D.C. and in state capitals. So far, we 
                        seem unwilling to police those who fleece the poor. Elected 
                        representatives need to wake up and protect those less 
                        able to protect themselves. Education can assist by teaching 
                        individuals to spend with discipline. Political institutions 
                        can enforce reasonable rates. Business leaders can balance 
                        their successes by quality of life for more people while 
                        controlling self-serving greed. Certainly the media can 
                        focus the spotlight on their greed.
                      
                        
                      Question: (E-008)
                                              In professional team sports, the best players...those
                          with the proper mix of skill and talent 
 take the 
                        field/arena/etc. on "game day", regardless of 
                      their color, race and/or religion.
                      In professional organizations, however, the best "players" 
                        do not fill the key positions. Often this is because of 
                        their color, race, religion, network and/or affiliation 
                        
 not skill and talent.
                      Is there a reason for the different sets of standards 
                        given all the laws and regulations regarding equal opportunity 
                        employment and non-discrimination?
                      Response:
                        Your question relates to the manner with which positions 
                        are filled. Insecure leaders often fill key positions 
                        with "known quantities." Depending upon the 
                        priorities of some enterprises, winning is a distant second 
                        to harmony and family comfort. How else could one explain 
                        the lack of a winning tradition among some sport teams? 
                        On the other hand, some leaders prefer to employ friends 
                        or socially comfortable "slot fillers" instead 
                        of seeking only the most qualified to do the work.
                      One aspect of this socially sensitive approach is admirable, 
                        caring for the less obviously capable. The other side 
                        of this "relationship coin" could be described 
                        as biased, even discriminatory.
                      In the meantime, enjoy the winning sports programs that 
                        grasp the winning team concept and avoid investing in 
                        the capitalists who place productivity and profits after 
                        their "good old buddy" network of employing 
                        friends and pals, male or female.
                      
                        
                      Question: (E-009)
                                              The company I work for is actively involved with the
                          United Way. In addition to corporate support, each
                          employee, including myself, is "encouraged" by the Chief 
                        Executive Officer to contribute. I would rather contribute 
                        to other organizations and not feel as if I "have 
                      to" contribute to the United Way. What can I do?
                      Response:
                        Because the United Way has created a reputation of good 
                        deeds, it is often difficult to "opt out" of 
                        the contribution expectations. Given the competitive format 
                        (namely, what percentage of employees participate), it 
                        may be cumbersome "career-wise" to not contribute.
                      As with all volunteer efforts, the metrics can sometimes 
                        be more admirable than the tactics. 
                      Ask yourself if the "work" of the United Way 
                        is within your personal budget. If yes, participate. If 
                        no, then find a way to gain understanding with those directing 
                        the efforts, perhaps by showing them the positive contributions 
                        you are making to others, or by asking United Way to direct 
                        your contributions to a specific recipient.
                      
                        
                      Question: (E-010)
                                              My company has a "forced distribution" for annual 
                        performance reviews. I received a significantly lower 
                        review score than I should have. My manager said that, 
                        "Compared to all others, that's how it works out." 
                        This means a much lower bonus and options for next year. 
                      Is this fair?
                      Response:
                        A long time ago, someone suggested to me that I could 
                        exceed an unlimited budget. Once it became clear to me 
                        that this was not a compliment, my spending habits changed.
                      Everyone sees themselves as "above average", 
                        and there is a chance your manager has been fair. On the 
                        other hand, if you are a high performer and are truly 
                        failing to be recognized and rewarded for it, ask your 
                        supervisor how to improve your productivity. After all, 
                        you want to be in the top group. Once you know what to 
                        accomplish, you can then determine if your leader is eager 
                        to support your quest for success, or if your leader simply 
                        sees you as a statistical contributor who enables others 
                        to gain more substantial rewards.
                      No matter which way things turn out, you will know a 
                        lot more about the integrity of your boss and your organization. 
                        The answer will determine your tenure.
                      
                        
                      Question: (E-011)
                        published in Jim Bracher's Integrity 
                      Matters newspaper column on December 11, 2002
                                              "Get
                          off your duff and enjoy life's ride"                        
                        
                        I went on an international assignment as part of my "high 
                        potential" cross training. The assignment was cut 
                        short as the company decided to close the office. I was 
                        then re-assigned a lower level job because the company 
                        said, "There is nothing open right now." It
                        has been a year and I have gone from a rising star to
                        a disgruntled, demoted employee. What should I do now?
                      Response:
                        Sometimes we win and sometimes we finish "out of 
                        the money". Life and work involve taking calculated 
                        risks. Had your international assignment continued, you 
                        might have re-entered the home office a conquering star. 
                        Now, we will never know.
                      However, simply because this did not "work as planned", 
                        you must not choose the victim role. Search for the next 
                        opportunity. Thomas Edison did not succeed...until hundreds 
                        of tries. Colonel Sanders was 65 years old before his 
                        "special recipe" launched Kentucky Fried Chicken. 
                        So, you fell off the horse. Get back up, dust your demoted 
                        self off, and "get moving". The only guarantee 
                        we have is death. Until then enjoy the rewards (the education) 
                        that come from risk.
                      
                        
                      Question: (E-012)
                                              We are told daily about cost containment and reducing
                          the budget. At the same time our Chief Executive
                          Officer buys a failing company and proceeds to lose
                          20 million dollars before we simply close the doors.
                          Why should I mind how many pencils are bought when
                          it makes no difference based on leadership decisions?
                      Response:
                        Leaders can make big dollar mistakes because the rest 
                        of us are making penny-wise decisions. Bosses make mistakes. 
                        If you learn financial disciplines early, you may be in 
                        a better position to offer sage counsel before future 
                        financial blunders are made.
                      Keep in mind that another's carelessness is not a permission 
                        slip for you to become mediocre. Count the pencils!
                      
                        
                      Question: (E-013)
                        published in Jim Bracher's Integrity 
                      Matters newspaper column on December 18, 2002
                                              "Banks
                          have right to make a profit"
                        
                        How can banks pay 2½% on savings accounts and
                          charge 9% for loans? Are banks cheating customers?
                      Response:
                        No, they are practicing free enterprise. They are doing 
                        what is legal, not necessarily what is moral! Hopefully, 
                        the marketplace will seek alternatives and force banks 
                        to be more responsive. Why else do people invest their 
                        funds in other places and borrow from non-banking sources? 
                        Banks have enjoyed a level of non-responsiveness which 
                        needs to change. Everyone knows that financial institutions 
                        have overhead expenses. Profit is essential. If increasing 
                        numbers of bank customers choose other resources, the 
                        marketplace determines how much is enough.
                      
                        
                      Question: (E-014)
                                              How much is enough? Compensation is totally out of
                          whack. Is compensation about ego satisfaction or
                          contribution to the organization?
                      Response:
                        Many years ago a mentor of mine told me how today we could 
                        learn from the American frontier. During the days of stage 
                        coaches and gun slingers, a traveler might encounter masked 
                        robbers on horseback who would shake-down travelers with 
                        a pointed demand, "Your money or your life." 
                        In those days people often turned over their money because 
                        they knew the difference and they recognized the values 
                        of life.
                      Today, we are too often wrapped up in the external rewards 
                        of title, influence, money, or empire. When these symbols 
                        become the measuring stick by which we evaluate our worth, 
                        there is likely never to be enough.
                      Compensation at the higher levels of many organizations 
                        is out of whack. Ego satisfaction replaces rational reward 
                        systems and becomes a rat-race that can easily wreck corporate 
                        morale and risk the viability of the enterprise.
                      This crazy system will change when integrity informs 
                        the ways boards of directors set compensation and reward 
                        productivity. 
                      Until then, free enterprise will function at the whim 
                        of uninspired leaders with an underachieving workforce.
                      
                        
                      Question: (E-015)
                                              My company is involved in a Political Action Committee
                          (PAC). I would rather control my own contributions.
                          Each time the senior team meets lately, the Chief Executive
                          Officer goes around the table and reports who has contributed
                          what to date. He then "encourages" his directs 
                        to get all their people "on board". I am feeling 
                        pressure to contribute when I do not want to. What should 
                      I do?
                      Response:
                        In some corporate circles this behavior must be commonplace. 
                        Perhaps large salaries are provided with an unspoken expectation 
                        that some of these dollars are to be "made available" 
                        for the candidates chosen by the leadership team.
                      Assuming these "expectations" are legal, then 
                        you have choices to make. Participate at the level you 
                        deem adequate or look for a different environment. If 
                        your frustration and resentment "bubble over" 
                        into your day-to-day transactions and become counter productive, 
                        it is your own reputation and career that are at risk.
                      Intimidation seldom fosters a healthy environment, regardless 
                        of the motive.
                      
                        
                      Question: (E-016)
                                              I was recruited to a company with full relocation benefits,
                          but when I actually spent 10 days moving, I had to
                          take a non-paid leave of absence to do it. Nothing
                          was in writing but I simply assumed I would be supported
                          as with every other company I've been with. My manager
                          says, "That's 
                      the policy". What can I do?
                      Response:
                        Given the current economy, learn to live with the disappointment. 
                        If you simply "assumed" the pay and you possess 
                        nothing in writing, be sure to rise above the forced 10-day 
                        vacation. Over the next ten years, that is only a day 
                        a year. With excellent work habits, appropriate promotions 
                        and raises, you will more than make up for the current 
                        disappointments.
                      Next time, get it in writing! 
                      
                      Question: (E-017)
                                              Our company has an ethics hotline that is operated
                        by an independent third party and all "tips" 
                        are treated anonymously. I have personal knowledge of 
                        a senior manager in the company who is taking sizeable 
                        gifts from groups to whom he awards work. There is no 
                        question in my mind that his actions are unethical. My 
                        question, am I creating an ethical dilemma by not reporting 
                        this individual. I really don't want to do this but feel 
                        I have an obligation to do so. Please comment.
                       Response:
                        Assuming you trust the confidentiality of your corporation's 
                        hotline and assuming that you feel such violations of 
                        integrity could or will risk the future of your organization, 
                        then what choices are left to you?
                        1. report unethical actions and affirm your values
                        2. risk repercussions while strengthening your company 
                        values
                        3. fulfill your obligations and exhibit social/corporate 
                        responsibility
                      If you cannot act, then you are becoming a participant 
                        in the ripping of the fabric of integrity that is the 
                        foundation of free enterprise.
                      If there are repercussions, then you have been lied to 
                        on the confidentiality issue. Would you then even want 
                        to work there?
                      The risks are real:
                        1. remain in an ugly environment and build resentment
                        2. respond and live with the consequences
                      
                      Question: (E-018)
                       I lost money in the stock market, because some company
                            executives were using very questionable accounting
                            practices. The audit committees of these companies
                            either didn't care or were ignorant about what was
                            going on. What can be done to bring some integrity
                        into the business world?
                      
                        Response:
                        First, acknowledge that a lot of integrity already exists 
                        in the "business world"! An overwhelming number 
                        of times each day, all over the world, including in the 
                        United States, people "say what they do and do what 
                        they say". Milk from the carton is pure. Trash is 
                        removed. Police protect us. Goods and services are traded 
                        fairly and professionally. All in all, we have a solid 
                        foundation for commerce.
                      The problem is greed. Fool me once, shame on you. Fool 
                        me twice, shame on me. When we refuse to do business with 
                        self-serving, greedy, unreliable business people, the 
                        market itself will "run them off".
                      Governmental laws will never take the place of individuals 
                        confronting "colleagues" with honest rebuke. 
                        We need to see the pendulum swing toward responsiveness 
                        and responsible business practices. The pendulum will 
                        be moved when it is nudged by our elected officials, the 
                        media and appropriately-principled leaders (in all walks 
                        of life). Those are the leaders who are willing to stand 
                        up and be counted.
                      Make a personal effort to compliment those who impress 
                        you with integrity, and to criticize (professionally) 
                        those who violate the principle. One at a time, we become 
                        the people we need to be.
                      
                      Question: (E-019)
                        published in Jim Bracher's Integrity 
                        Matters newspaper column on January 1, 2003
                                              "We
                          lose when a trust is broken"
                        
                        Is there possibly an economic system that is not so structurally 
                        flawed that it can result in a society that places its 
                        priority on leadership with integrity? Unregulated capitalism 
                        clearly results in an unfair concentration of wealth. 
                        Government regulation of a capitalistic system has clearly 
                        not been working in recent years, if it ever did, for 
                        reasons you have given to narrower questions. Socialism, 
                        democratic or otherwise, clearly results in concentration 
                        of wealth and power in a few government bureaucrats. How 
                        could we build an economic system that rewards integrity 
                        and ability at the same time so that those qualities are 
                        inherent in our leaders? 
                      Response:
                        Regarding structurally-flawed economic systems and the 
                        ways integrity can improve them. First, structures are 
                        human. Humans are flawed. However, flaws, if properly 
                        addressed, can become strengths. 
                      There is a statement that may have come from a philosopher, 
                        a rogue or someone hoping to find a "great" 
                        deal: "You cannot cheat an honest person!" These 
                        words sound naïve. They may or may not be valid. 
                        They do, however, prompt us to reflect on recent business 
                        scandals. Were the deals "too good to be true"? 
                        If they were, whose motives were flawed? The buyers? Perhaps. 
                        The sellers? Probably.
                      Those in authority who intentionally over promise are 
                        hiding behind their own fears that the truth will not 
                        be adequate. The actions of too many who are in high-powered 
                        roles seem to be saying, "If 15% return is not attractive 
                        enough for investors, then why not adjust financial reporting 
                        procedures to convince the public (buyers and investors) 
                        that more should be possible"? "Rat race" 
                        (over promising) behaviors are offering false hopes. Too 
                        many well-intentioned individuals feel they are careening 
                        wildly over the high cliffs of lying and cheating. The 
                        vehicle of commerce has been moving at uncontrolled speeds 
                        and the passengers are scared.
                      Perhaps it is a truth that you cannot cheat an honest 
                        human being. Trust is broken between and among the various 
                        participants and partners of the free market (stakeholders) 
                        when we allow our officials (academic, economic, political 
                        and spiritual) to feed us "lines" of comfortable 
                        (and dishonest) clichés. Traditional economic controls 
                        (the brakes) are broken. Passengers, those buying and 
                        investing, have lost confidence. They are casting about 
                        for sound and dependable counsel, financial and beyond. 
                        Passengers are flailing
 out of fear, mistrust, uncertainty, 
                        and doubt. Such flailing energizes downturns that lead 
                        toward recessions and depressions.
                      The answer has been and will remain that "It should 
                        be common knowledge that free markets must regulate themselves 
                        or governments will". Bottom line: wisdom from the 
                        philosopher, M.H. McKee: "Integrity is one of several 
                        paths; it distinguishes itself from the others because 
                        it is the right path and the only one upon which you will 
                        never get lost."
                      
                      Question: (E-020)
                        published in Jim Bracher's Integrity 
                        Matters newspaper column on January15, 2003
                                              "Don't
                          get into the habit of paying your bills late"
                        
                        Last month a substantial number of my clients didn't
                        pay their bills on time. Quite a few do so on a regular
                        basis; they must think it's alright to let it ride as
                        they see fit. I can't afford to cut them loose, and I
                        can't afford to be "the bank," either. How
                        can I guide my clients towards acting with more integrity
                        in their financial transactions with my Company?
                      Response:
                        Dear Entrepreneur (with a receivables problem): When customers/clients 
                        pay late, you may want to assess the situation utilizing 
                        these assumptions.
                      Assuming that you are providing excellent services/products 
                        and your customers are confirming their satisfaction with 
                        all aspects of what you are delivering to them (high quality, 
                        superior price-value, along with mutual respect and appreciation) 
                        -
                      Assuming that you wish to continue working with 
                        those "late paying" clients if they would pay 
                        as agreed -
                      Assuming you are willing to risk losing any or 
                        all of them if they continue to treat you poorly by failure 
                        to meet their part of the agreement, i.e. to pay you on 
                        time -
                      Assuming that you can speak forthrightly to those 
                        individuals for whom and with whom you have been providing 
                        services -
                      Assuming that they will respect legitimate concerns 
                        that you would share with them related to the difficulties 
                        their tardy payments are causing you-
                      THEN CONSIDER THE FOLLOWING ACTIONS:
                      
                        -  
                          
Set a time to meet with each troublesome 
                            client face-to-face to confirm your understanding 
                            of their thinking regarding not paying you on time.
                         
                        -  
                          
Consider asking each "late-payer" 
                            if there is any aspect of your working relationship 
                            that is not meeting or exceeding their expectations.
                         
                        -  
                          
Tell them you are beginning to feel 
                            that, despite your efforts to deliver to them the 
                            very best you could, they must be dissatisfied with 
                            some or all of your work or have lost respect for 
                            you and/or your services. 
                         
                        -  
                          
Explain that you cannot survive long 
                            in business if you fail to receive payment from customers, 
                            as agreed, for your delivery of goods and services 
                            to them.
                         
                        -  
                          
Confirm that you would like to retain 
                            your working relationship with them but can only proceed 
                            if the integrity of the relationship goes both ways: 
                            timely and quality services are followed with timely 
                            payments.
                            
                            Remember: INTEGRITY IS THE GLUE OF SOCIETY. 
                            Integrity sustains relationships with mutual respect 
                            and treats each member of the transaction, whether 
                            personally or professionally, as a partner. Partnerships 
                            apply to each and every significant relationship.
                         
                      
                       
                        Finally, if clients do not meet their agreements, and 
                          thereby respect high quality suppliers, bid them farewell. 
                          The time you spend on bad-faith clients could have been 
                          spent developing and working with new clients who will 
                          pay on time.
                      
                      
                      I would like to express my appreciation 
                        for Jim Bracher's Integrity Matters column, to 
                        give your newspaper credit for having the backbone to 
                        publish it, and to relate two distinct ways it has made 
                        a difference in my business and personal life.
                        
                        First, the column about a Receivables problem was right 
                        on the mark. I have that in a prominent place on my desk, 
                        and I have already referred to it as a blueprint for handling 
                        this type of customer issue. Raising a Client's awareness 
                        in the manner Mr. Bracher suggests has already resulted 
                        in better response from, and ultimately better relationships 
                        with my customers.
                        
                        Secondly, on a more personal note, I am pelted with sales 
                        calls on a daily (and NIGHTLY) basis. Based on a shifted 
                        focus towards integrity (due in no small part to reading 
                        Mr. Bracher's column), I asked a long distance rep if 
                        she could fax me a list of social causes her company contributes 
                        to. She hung up on me. The response was proof enough that 
                        my question was the right one to determine what kind of 
                        company I was dealing with.
                        
                        To close, thank you again for helping helping to remind 
                        us all that there are deeper, more meaningful values by 
                        which we may live and work.
                      Garm Beall
                        Woodland Hills, California
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