Integrity Matters
                        August 17,  2005
                      Too many lazy board members
                      
 Question: (E-202)
 
                        Question: (E-202)
                      Dear Jim:
                       How can a column on integrity sustain itself for four
                      years? 
                       Response:
 
                        Response:
                       Individuals and organizations create the need to emphasize
                        the obvious. "I feel like a doctor in the middle
                        of a measles epidemic." No, it is more serious
                        than that. "I feel more like a one-armed paper
                        hanger with hives." Open up any newspaper or simply
                        listen to the news. Rascals are rampant and integrity
                      is missing. 
                       Not so tongue in cheek, writing for the New York Times,
                        Floyd Norris on Friday says that "inept boards
                        need have no fear" - at least, not yet. He
                        cites Krispy Kreme. This corporation's poorly performing
                        board of directors approved an investigative committee
                        to assess its ineptitude. But the investigators, despite
                        citing lax and tardy board oversight, concluded weakly: "There
                        is no basis to believe that any outside director did
                        anything that he or she 'knew or believed' was
                        clearly in conflict with the best interests of the corporation
                        or approved a transaction from which he or she received
                        an improper personal benefit." 
                       Such a low standard is all the law requires, the committee
                        concluded. 
                       Another of my sources of information reports that fewer
                        talented individuals are eager, or even willing, to serve
                        on boards of directors. Financial liability is the issue.
                        Strong, well-educated and experienced professionals do
                        not need to be subjected to the risks related to shareholder
                        lawsuits. Pressures have become incredible for individual
                        members of boards to make certain their organizations
                        are meeting ever-growing and more complicated compliance
                        standards. Trust and integrity are at the heart of the
                        matter. And, what has been reported at Krispy Kreme and
                        other firms lowers confidence in boards of directors
                        who purpose is to protect shareholders and stakeholders. 
                       The dilemma is clear. Lazy folks, who want to be on
                        boards, are not protecting corporate assets, thereby
                        ignoring their fiduciary responsibilities. Competent
                        individuals are reluctant to accept board appointment
                        and face an ever more hostile public that has reasons
                        to believe that all too many in high places are behaving
                        irresponsibly. 
                      Most board members are doing their jobs effectively or
                      they set themselves up to receive media coverage. But Irresponsible
                      board members erode trust in capitalist markets that underpin
                      our society, forcing regulators to add more rules. Integrity
                      restores trust.