Eight Attributes of an Integrity-Centered Company
by James F. Bracher
1. CHARACTER: consistency between word and
Do the leaders of your organization
exhibit congruence between what they say and what they
do, as well as what they say about what they did? Do
leaders exhibit the right behavior?
2. HONESTY: truthful communication.
Do you have confidence that your
leaders would never engage in or sanction misrepresentation?
3. OPENNESS: operational transparency.
Is appropriate information about
your organization readily available?
4. AUTHORITY: employee encouragement.
Are you able to correct a customer
problem? Do you have confidence that your actions will
5. PARTNERSHIP: honor obligations.
Does your company pride itself
on timely fulfillment of all commitments?
6. PERFORMANCE: accountability throughout the organization.
When individuals, including senior
executives, under-perform repeatedly, are they given
due process and then, if necessary, replaced?
7. CHARITY: generous community stewardship.
Does your organization reach
out to those in need?
8. GRACIOUSNESS: respect and discipline.
Does your organization demonstrate
care and concern for all stakeholders?
Rev. July 25, 2003; original February, 2003.
James F. Bracher, creator of the Bracher Center
for Integrity in Leadership, is the founder and chairman
of Dimension Five Consultants, Inc. a management consulting
firm in Monterey, California.
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